Testimonials

“Paul has become the point person for all Social Media and internet activities for a Franchise Group of 19 retail stores, not only explaining the necessity of this marketing component but successfully implementing and launching both corporate and individual franchise efforts. In addition, due to his extensive experience, he has become a trusted sounding board and business leader within the Franchise Group for all aspects of business, specifically strategic operations, general marketing and lead development and tracking.” Georgina O’Hara Callan, President, The Curtain Exchange

“Paul is great to work with. Not only did he provide us with an exceptional social media plan, he also helped us implement it. Paul is very knowledgeable about social media and franchising and that was exactly what we needed. Most importantly, Paul is someone who cares about the people he works with and we have been able to build a relationship that extends beyond the traditional vendor-client relationship. I would highly recommend his services to any franchisor looking to improve their social media strategy.” Christian Faulconer, CEO, Franchise Foundry

“Paul Segreto and franchisEssentials has helped Retire-At-Home plan and implement a strong social media program. For more than a year he has given our team a strong understanding of what it takes to continually be successful in building brand awareness and interest in our services online. He has been an integral part in implementing the program. Working with him is a pleasure and the results have been fantastic. I have recommended his services to other companies and will continue to do so.” Jonathan Martin, Vice President Franchise Development, Retire-At-Home Services

“Paul Segreto has been a tremendous asset to our business since we started working with him in early 2010. His knowledge and work ethic as it relates to social media and marketing in general continue to impress me. Paul regularly approaches me with new and innovative ideas that get our franchisees thinking outside the box. Paul’s commitment to his customers and to social media are second to none.” Jason Paulo, President, Monkey Bizness

“We have worked with Paul on our marketing plans, both in social media and other areas. Paul has amazed us with his breadth of knowledge and discernment and has really helped us to develop a detailed and effective marketing plan. This will be useful not only for us as a franchisor, but also for our franchisees!” Janon Otto, President, Shear Madness Haircuts for Kids

“Paul is a focused and talented leader in the industry of Franchising as a whole. He has a magnetic wit and style with avenues like social media that create multi-tiered, multi-experienced online relationships essential to brand engagement. When you speak with him he approaches the conversation in a motivating way that gets you thinking bigger. I recommend Paul as your morning wakeup call or a wickedly effective resource for your franchise growth. ” Ashley Graham, Founder & CEO, Plum11

“What can I say about Paul Segreto that isn’t already found on LinkedIn, Google, Facebook, Twitter, etc? The reality is, nothing! That is the beauty of Paul. He lives what he preaches. Paul understands what it takes to integrate new media into growing your franchise and he has dedicated himself 100% to providing new and helpful content to his clients and the communities he is a part of. Paul is genuine, a pleasure to work with and I actually get excited when I get an email from him telling me of his next webinar or speaking engagement. I would highly recommend Paul to any organization looking for help in these social times!” Mindy Golde, Director of Sales, Systino

“I have had the opportunity to observe Paul’s expertise and capabilities as a “coach” working with several different small service businesses and franchise owner groups in the 10 years I have known him. His real world experience and background makes him highly effective in what he does. He has the unique perspective of having owned and sold several successful small businesses and franchises over the years. Paul intimately understands what owner operators are experiencing in their businesses and he offers them invaluable insight into both their unrealized opportunities and the potential mistakes they might be making. I’ve watched him help several clients who without his help, would have watched their business and life savings evaporate. Paul has the unique ability to leverage both his considerable “street smarts” and professional training to help reinvigorate a failing business or take an already successful one to a much higher level. I’d recommend him to my clients and franchise group owners / executives without reservation.” Michael Garguilo, President & COO, Brown & Brown of Texas

“Paul is as personable as a presenter as he is in social media. I met Paul through LinkedIn last year and since that time we have build a strong social media relationship. I read his blog posts and listen to his blog talk radio show and I made the right decision inviting him to do a presentation for the first Houston Women Franchise Network seminar! Paul’s presentation “Social Media e-Idea” was spot on expanding the awareness of social media for many in the audience that were either unaware of various aspects of social media or afraid to explore the possibilities. I am confident that many walked away today with a better understanding how to use the web for brand awareness and will venture into the new world of cyberspace! I would highly recommend Paul as a presenter and/or a social media consultant.” Deb Evans CFE, President & CEO, Computer Explorers

“Working closely with Paul on various public relations projects for a national franchise organization, I’ve seen firsthand Paul’s ability to successfully present ideas and concepts to large and small groups alike. On one occasion, we had the task of lobbying government officials including city council members and the mayor about proposed automotive repair regulation. Paul’s ability to lead the discussion and effectively articulate his opinions ultimately led to favorable decisions that helped protect consumers and opened the door for Paul’s work with the Better Business Bureau on similar issues. On another project, I was contracted to coordinate a series of grassroots speaking engagements for Paul to present consumer awareness to various consumer groups. Paul was both informative and compelling in his presentations and within days of each speaking engagement, the company’s local franchisees experienced significant increases in sales. I would not hesitate working with Paul on future public relations projects and would certainly recommend him to my clients in the future.” Bernard Kaplan, President, Kaplan Public Relations

“Paul Segreto brings smarts, experience, and practical franchise experience to the table. He knows how to get the job done – and his work in communication and social networking / social media is exceptional (for ex., his work putting together the Franchise Social Media Summit). I’m glad to work with him and recommend him to my clients.” Lee Plave, Owner / Co-Founding Partner, Plave Koch PLC

“Paul is a great asset to the Franchise community. He possesses incredible talent in both the strategy of social media, as well as the actual execution of social media for franchise organization. Coupled with his passion, dedication and years of experience, Paul is a force for great things in franchise social media. What I appreciate most is Paul’s creativity, patience, and most importantly relentlessness for delivering results no matter what. It’s been a real treat to work with such a professional on the webinars and Certified Franchise Executive (CFE) courses we’ve conducted together. I’m very excited to be working with Paul on the Franchise Social Media Summit as well.” Jeremy LaDuque, President & CEO, Elements, Inc.

“There are two things I look for when I’m looking to create mutually beneficial relationships; 1. Ethics  2. Loyalty – Paul Segreto has both of those traits. Paul is very knowledgeable about franchising; he was a multi-unit franchisee. He knows the inner-workings of a franchise operation, and uses that knowledge in his work with franchisees and franchisors. Paul’s a strategic thinker; hire him to help you get where you want to go.” Joel Libava, The Franchise King®, Franchise Selection Specialists Inc.

“I met Paul a couple of years ago when I was just starting to dabble in Social Media. His tele-seminars provided me with the foundation I needed to effectively utilize this great marketing vehicle. Over time I have been blessed to have the opportunity to get to know Paul at a professional and personal level. From the very beginning I have been impressed with the breadth and depth of his franchising knowledge and experience, his passion for franchising success, and his high ethics. Paul is one of the very few people who I have directly recommended to my clients and his interactions with them have been stellar. Paul does everything he can to make his contributions to the field of franchising at all levels. He is kind and generous, and someone I am proud to have as a friend.” Lizette Pirtle, CEO, International Expansion Experts

“There are people that you want to do business with and people you have to. Paul is someone who falls into both categories. His knowledge of social media and the franchise world is pretty much second to none. Paul is my go-to person when I need help and have questions in both areas. I truly enjoy working with Paul and also just speaking with him on a casual basis. I highly recommend Paul to anyone who wants to get involved in the franchise world and who needs help to grow their brand.” Todd Salerno, Vice President Sales, PowerPlay Mobile

“Paul is the absolute best when it comes to personal branding, understanding how social media works for franchises, an absolute master at understanding and simplifying the entire franchise sales process (lead generation) when it comes to dealing with franchisees. He is without a doubt a master problem solver, excellent communicator, extremely valuable business resource and a fantastic guy to have a margarita with. Highly recommended. When you need anything done with social media and branding…don’t hesitate…just do it! You will realize results.” Lorena M. Leggett, Business Development Executive, Franchise Update Media Group

“Paul is one of the few people I have met who is constantly looking to add value to others. Many people are takers only. Not Paul, he gives. I am looking forward to working with Paul on a number of projects” Ola Ayeni, Chief Idea Officer & Digital Marketing Strategist, Dining Dialog

“Paul has provided invaluable information on franchising with his radio show – the level of detail not found anywhere else. He understands internet marketing from an operational point of view, and how to make it work for franchisees and franchisors.” Michael Webster, Franchisee Attorney and Owner at Law Office of Michael Webster, and Chair of Strategic Committee at International Association of Franchisees and Dealers

Endorsements for Paul Segreto for 2011 Texas Social Media Awards as submitted by various franchise professionals, including franchisees…

“Paul has been very helpful in showing us the ropes of social media. There is a lot to consider and it takes time to get started, but first you need to have motivation and Paul is great at providing that motivation as well as helping everyone in our group understand how to use these tools for business.”

“Amazing social media marketing consultant.”

“Paul is the foremost expert in social media marketing for franchising. He gets the B/C and B/B for effective use of social media tools for communicating to customers of franchise brands and for franchisors who are recruiting franchisees.”

“Paul is the go-to guy for all things franchise related – from his awesome online radio show to his commitment to Twitter and Facebook, he is truly a social media superstar!”

“Paul is a pioneer in the use of Social Media as a vehicle for promoting and growing franchise-based businesses.”

“Paul matches his knowledge of social media with real business practicality. Experience does count for something and he has plenty to work with.”

“Paul is the best — THE leader in social media in world of Franchising. Has gotten many franchisors to understand the value of social media as well as placed tremendous influence in the education of franchisors and franchisees alike through the International Franchise Association. I have referred Paul to many of my clients for education about the power of social media. Paul’s writings, radio shows and seminars on social media have made a tremendous difference in hundreds of companies around the country.”

“Paul is very knowledgable and has really helped us with our business. He has my vote.”

“Paul shows remarkable intuitive insight into the entire panoply of social media and all its nuances.”

“Paul is great always there for you and knows how to keep on top of everything and goes more than the extra mile.”

“Best in the entire franchise industry!”