All franchisors should be represented at the 2012 International Franchise Association Annual Convention in Orlando, FL from February 11-14. The star studded educational program and exhibition is detailed in the IFA Convention Brochure.
Steve Caldeira, International Franchise Association President & CEO states, “You need only look to the IFA Annual Convention programming to know what issues are front and center with today’s franchise professionals. As we continue to struggle with a sluggish economic recovery and uncertainty in the regulatory arena, the IFA Convention is the perfect forum for proactively tackling the critical issues and finding solutions to prepare franchise professionals for future growth.”
Franchisors who have yet to discover the benefits of membership can take advantage of IFA’s 2 year Introductory Membership program for new members for $1,500/year, which includes 1 free pass to the Convention (which costs $1,950 for non-members). Log onto IFA’s website for more info and the appropriate membership application. For more information, please contact Paul Rocchio, Director, Development & Member Services at International Franchise Association.
“An IFA Annual Convention is unlike any other event, with content designed for franchisors, franchisees and representatives of companies providing supporting services orproducts to franchised businesses. Whether you are a seasoned pro or new to franchising, there is something here for you” states International Franchise Association 2011 Chairman, Jack Earle, “You’ll find solutions to some of your most pressing business challenges; best practice tips and advice from peers and industry experts; and research and business data only IFA can deliver.”
For more information, please preview the IFA Convention Brochure.
Well, I am happy to say that I have been in touch with AMEX as one of their VPs contacted me directly and apologized for their exclusion of franchising. They just missed the boat on franchising being an integral part of small business. They never even considered franchisees as Moms and Pops investing their money in a small business of their own. All their thoughts were focused on the giants of franchising and not the smaller franchises. Although, I did communicate that even the McDonalds franchisees are small business owners themselves. The long and the short is that AMEX knows they committed a huge blunder in excluding franchising.
Rosa Alfonso, the AMEX VP that contacted me directly, wants to set up a conference call next week with several other AMEX VPs to start down the road of getting franchising involved in next year’s Small Business Saturday. I am so excited they took notice and are willing to do something about it.
As much as I would love to be front and center on this, I recognize that it should not be without the IFA. This is about franchising being recognized as an essential component to America’s economic recovery, as IFA President, Steve Caldeira has promoted since leading the IFA. It’s about continuing to educate, not only the masses, but even the giants of business like American Express. I’m sure Steve and his staff could think of many ways this can further benefit franchising.
To that end, I have reached out to Steve Caldeira and will defer to him and the IFA staff in moving forward. Of course, I look forward to being involved as I am passionate about franchising!