Paul Segreto

Paul Segreto, President & CEO at franchisEssentials, and Founder at franchisEssentials Media Group, brings unique perspective, entrepreneurial spirit and extensive industry experience to franchise management, marketing and development. For over twenty years he has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer.

Dedicated to franchise success at all levels, Paul consults with founders and franchise executives of start-up and emerging franchise concepts, current franchisees experiencing difficult challenges in their daily operations, and with independent small business owners discovering franchising as a business expansion strategy or income diversification plan.

Understanding the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor, Paul has successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments. As franchise candidates and consumers have become more sophisticated and technologically advanced, Paul has embraced social technology and social media marketing, and has identified both as essential to future franchise growth at all levels.

Paul has co-founded FranSummit to provide effective eLearning solutions for the franchise community, and founded Personal Branding for Franchisees, Franchisors & Franchise Professionals to assist all who work within franchising to develop personal branding strategies to align individual experience and expertise with brand and business development. He is also the Founder and Host of the popular internet radio show, Franchise Today, on BlogTalkRadio.

A proud IFA Supplier Member, current member of IFA Technology and Membership Committees, and recognized franchise expert, Paul frequently serves as a guest speaker / topic leader for webinars, focus groups, strategy and sales planning meetings, training sessions, workshops and industry panels. He is frequently called upon to utilize his expertise in the development of articles for industry blogs and publications, and training programs for companies and organizations within the industry.

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