Paul Segreto, CFE

My name is Paul Segreto. I’m a Certified Franchise Executive (CFE) and currently hold the position of President & CEO at Franchise Foundry. For over twenty five years I have exclusively served the franchise industry as consultant and coach, senior-level corporate executive, advocate, multi-unit franchisee and area developer. Personally, I couldn’t even begin to think about a life outside franchising!

Many have told me that it’s this extensive industry experience, and specifically my focus on franchise management, marketing and development, that when combined with my unique perspective and entrepreneurial spirit has driven my success in helping many individuals and brands succeed in franchising. Dedicated to franchise success at all levels, I continue to be passionate about consulting with founders and franchise executives of start-up & emerging franchise concepts, franchisees experiencing difficult challenges in their daily operations, and with small business owners discovering franchising as a business expansion strategy or income diversification plan.

By understanding the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor, I have successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments. As franchise candidates and consumers have become more sophisticated and technologically advanced, I’ve embraced social technology and social media marketing, and have identified both as essential to future franchise growth at all levels. I have also developed, “Get Off Your Ass Marketing!” and other successful revenue and profit generating programs for franchise organizations in the United States and abroad. My philosophy is that of bottom-up profitability and growth!

I’m a proud and active member of several franchise associations including the International Franchise Association, serving on its Technology and Membership Committees, International Association of Franchisees and Dealers, International Association of Franchise Professionals, serving on its Board of Directors, and Franchise Brokers Association. I’ve founded, and host weekly the popular internet radio show, Franchise Today where our focus is on best practices in franchising. In addition, I have also co-founded FranSummit, a virtual training platform, to provide effective eLearning solutions for the franchise community, and founded Personal Branding for Franchise Professionals to assist all who work within franchising to develop personal branding strategies to align individual experience and expertise with brand and business development.

As a recognized franchise professional, and one that has literally been on all sides of franchising, I frequently serve as a guest speaker / topic leader for webinars, workshops, focus groups, strategy and sales planning meetings, training sessions and industry panels. As well, I am frequently called upon to utilize my expertise in the development of articles for industry blogs and publications, and training programs for companies and organizations within the industry.

Please connect with me on LinkedIn.

About Franchise Foundry

Franchise Foundry is a full-service franchise management and development company focused on start-up and emerging franchise brands. Our team has years of experience building businesses and understands the unique challenges that start-up and emerging franchisors face.

While franchising may be the right way to grow your business, we know that it can also be a distraction from the things that you need to focus on. Franchising requires experience and franchise-specific knowledge. Franchise Foundry can help you with everything from deciding whether or not franchising is right for you to building the right systems and processes to making your franchisees more successful to turnaround or change management in transition or acquisition situations.

The Franchise Foundry team provides franchise consulting, franchise marketing, franchise technology and other franchise development services to start-up and emerging franchisors. Whether you are a relatively new franchisor or a successful entrepreneur looking to franchise your business, the team at Franchise Foundry is ready to help.

For more information about Franchise Foundry, please visit the corporate website.