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		<title>franchisEssentials</title>
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			<item>
		<title>Facts, not Fiction, Lead to Franchise Success</title>
		<link>http://franchisessentials.wordpress.com/2009/12/10/facts-not-fiction-leads-to-franchise-success/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/10/facts-not-fiction-leads-to-franchise-success/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 02:16:18 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Assistance]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Franchise Relationships Institute]]></category>
		<category><![CDATA[franchise success]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Greg Nathan]]></category>
		<category><![CDATA[Katryn Harris]]></category>
		<category><![CDATA[Open Box]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2569</guid>
		<description><![CDATA[The following is an article submitted by Guest Author, Katryn Harris. Katryn is the CEO of Open Box, a company focused on helping franchisors use technology to build their franchises. She brings her background in management, business strategy and communication as well as her team of technical experts to work with franchisors, ensuring that their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2569&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/10/facts-not-fiction-leads-to-franchise-success/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
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			<media:title type="html">FranchiseInstitute</media:title>
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		<item>
		<title>Franchise Sales Myth Uncovered</title>
		<link>http://franchisessentials.wordpress.com/2009/12/10/franchise-sales-myth-uncovered/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/10/franchise-sales-myth-uncovered/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 15:34:47 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[franchise myths]]></category>
		<category><![CDATA[franchise sales myth]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Joe Caruso]]></category>
		<category><![CDATA[LinkedIn franchise group discussions]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2546</guid>
		<description><![CDATA[The following was actually a discussion recently posted in several of the Linkedin franchise groups. The discussion was posted by long-time franchise professional, Joe Caruso. As many that participate within LinkedIn groups know, Joe is an active participant in discussions, providing direct answers that are well-supported by his extensive knowledge of franchising and his practical [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2546&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/10/franchise-sales-myth-uncovered/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
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		<item>
		<title>Introducing &#8220;Virtual Franchise Events&#8221;</title>
		<link>http://franchisessentials.wordpress.com/2009/12/09/introducing-virtual-franchise-events/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/09/introducing-virtual-franchise-events/#comments</comments>
		<pubDate>Thu, 10 Dec 2009 03:19:48 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Assistance]]></category>
		<category><![CDATA[Franchise Development]]></category>
		<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Franchise Training]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Intl Franchising]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[franchise tradeshows]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Linda Daichendt]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[Strategic Growth Concepts]]></category>
		<category><![CDATA[virtual events]]></category>
		<category><![CDATA[virtual franchise events]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2558</guid>
		<description><![CDATA[Virtual Franchise Events, Inc. is a joint venture of Strategic Growth Concepts and franchisEssentials. The mission of this organization is to utilize the latest technology to assist the franchise industry in achieving growth.  This is accomplished thru the implementation of:

Virtual Franchise Fairs
Virtual trade shows for individual franchise organizations
Virtual franchisee training programs
Virtual franchisee recruitment seminars
Franchisor executive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2558&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/09/introducing-virtual-franchise-events/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

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			<media:title type="html">Virtual_Franchise_Events_logo</media:title>
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	</item>
		<item>
		<title>50 Social Sites for Business Success</title>
		<link>http://franchisessentials.wordpress.com/2009/12/08/50-social-sites-for-business-success/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/08/50-social-sites-for-business-success/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 14:26:22 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[50 social sites for business]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Inside CRM]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media resources]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2541</guid>
		<description><![CDATA[The following article was recently posted online and should prove a valuable resource for all businesses looking to expand their social media efforts.
50 Social Sites That Every Business Needs a Presence on
By Inside CRM Editors
If your business limits its online presence to advertising banners and blogging, it&#8217;s missing out. The Internet provides powerful networking opportunities that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2541&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/08/50-social-sites-for-business-success/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>
	</item>
		<item>
		<title>What is Integrated Franchise Marketing?</title>
		<link>http://franchisessentials.wordpress.com/2009/12/07/what-is-integrated-franchise-marketing/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/07/what-is-integrated-franchise-marketing/#comments</comments>
		<pubDate>Tue, 08 Dec 2009 02:10:36 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Development]]></category>
		<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[integrated franchise marketing]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[new tools and technology]]></category>
		<category><![CDATA[non-traditional marketing]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2534</guid>
		<description><![CDATA[Integrated Franchise Marketing (IFM) is a term we use at franchisEssentials to describe a comprehensive approach to achieving multiple goals and objectives within startup, emerging and mature franchise organizations. IFM directs its focus on creating or improving brand awareness for the franchise organization at local, regional and national levels, driving revenue for franchisees, and generating [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2534&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/07/what-is-integrated-franchise-marketing/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<geo:long>-95.489384</geo:long>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

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			<media:title type="html">integrated_marketing</media:title>
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	</item>
		<item>
		<title>Franchising vs Licensing: The Debate Continues</title>
		<link>http://franchisessentials.wordpress.com/2009/12/05/franchising-vs-licensing-the-debate-continues/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/05/franchising-vs-licensing-the-debate-continues/#comments</comments>
		<pubDate>Sat, 05 Dec 2009 22:28:55 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Development]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[FDD's]]></category>
		<category><![CDATA[Franchise Disclosure Documents]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Franchising vs Licensing]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[Rochelle B. Spandorf]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2514</guid>
		<description><![CDATA[Well, every so often the debate on Franchising vs Licensing continues. Today, I noticed another discussion on LinkedIn about the subject so I&#8217;ve decided to post the responses on this site and look forward to all additional comments and insight.
Franchising vs Licensing (as posted on LinkedIn 12/5/09)
&#8220;I have a client with a service-based business that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2514&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/05/franchising-vs-licensing-the-debate-continues/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<georss:point>30.157993 -95.489384</georss:point>
		<geo:lat>30.157993</geo:lat>
		<geo:long>-95.489384</geo:long>
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>
	</item>
		<item>
		<title>Franchisors Financially Helping Franchisees: A few thoughts</title>
		<link>http://franchisessentials.wordpress.com/2009/12/03/franchisors-financially-helping-franchisees-a-few-thoughts/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/03/franchisors-financially-helping-franchisees-a-few-thoughts/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 18:11:45 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA["franchise essentials"]]></category>
		<category><![CDATA[financial assistance]]></category>
		<category><![CDATA[Franchise Assistance]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[franchisor assistance]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=476</guid>
		<description><![CDATA[Recently, I posted a discussion on the International Franchise Association group on LinkedIn about the topic of &#8220;Franchisors Financially Helping Franchisees.&#8221; Surprisingly, there were only a few responses on such an important topic. 
The first responder stated, &#8220;&#8230;considering the economic conditions we&#8217;re dealing with. I&#8217;m interested in hearing what others are doing in this area.&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=476&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/03/franchisors-financially-helping-franchisees-a-few-thoughts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0b06bd90e7d59ff49e4158d4a92b861d?s=96&#38;d=&#38;r=G" medium="image">
			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2009/04/help.jpg" medium="image">
			<media:title type="html">help</media:title>
		</media:content>
	</item>
		<item>
		<title>Questions That Decision-Makers Ask About Social Media</title>
		<link>http://franchisessentials.wordpress.com/2009/12/02/questions-that-decision-makers-ask-about-social-media/</link>
		<comments>http://franchisessentials.wordpress.com/2009/12/02/questions-that-decision-makers-ask-about-social-media/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 01:47:21 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA["franchise essentials"]]></category>
		<category><![CDATA["social media marketing"]]></category>
		<category><![CDATA[franchise blog]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[questions about social media]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=672</guid>
		<description><![CDATA[The following is a recent discussion in one of the Social Media groups on LinkedIn. As always, I&#8217;ll keep the individuals anonymous and only identify by their Linkedin description. The discussion was started by a Digital Marketing Consultant. Not only did he ask the question, he provided his answers as well.
Five Questions Your Boss Will [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=672&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/12/02/questions-that-decision-makers-ask-about-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0b06bd90e7d59ff49e4158d4a92b861d?s=96&#38;d=&#38;r=G" medium="image">
			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2009/04/questions.jpg?w=300" medium="image">
			<media:title type="html">questions</media:title>
		</media:content>
	</item>
		<item>
		<title>Life is Like a Cup of Coffee Revisited</title>
		<link>http://franchisessentials.wordpress.com/2009/11/19/life-is-like-a-cup-of-coffee/</link>
		<comments>http://franchisessentials.wordpress.com/2009/11/19/life-is-like-a-cup-of-coffee/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 17:20:20 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Business 101]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Small Business]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[franchisEssentials and motivation]]></category>
		<category><![CDATA[inspirational video]]></category>
		<category><![CDATA[Life is like a cup of coffee]]></category>
		<category><![CDATA[tackling the economy]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=1522</guid>
		<description><![CDATA[The following was originally posted on this site several months ago. Since then, I have discussed the same with many individuals claiming that it has helped them cope with difficult times. Here&#8217;s hoping that posting it once again may help some others that need some inspiration and hope that tomorrow will be better than yesterday.

Life [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=1522&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/11/19/life-is-like-a-cup-of-coffee/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0b06bd90e7d59ff49e4158d4a92b861d?s=96&#38;d=&#38;r=G" medium="image">
			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://img.youtube.com/vi/U3NgzQ9Pcsg/2.jpg" medium="image" />

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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>
	</item>
		<item>
		<title>Employer Social Networking Policies: Part II</title>
		<link>http://franchisessentials.wordpress.com/2009/11/17/employer-social-networking-policies-part-ii/</link>
		<comments>http://franchisessentials.wordpress.com/2009/11/17/employer-social-networking-policies-part-ii/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 20:00:37 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Legal and Research]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[Dickinson Law Firm]]></category>
		<category><![CDATA[Erickson's Blog on Social Networking and the Law]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Megan Erickson]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[social networking policies]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2466</guid>
		<description><![CDATA[The following was written by franchisEssentials Guest Author, Megan Erickson of the Dickinson Law Firm as follow up to Employer Social Networking Policies that we reposted on this site last week. As you may know, Megan is the author behind the recently launched Social Networking Law Blog.
In response to last week&#8217;s post, one of our [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2466&subd=franchisessentials&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://franchisessentials.wordpress.com/2009/11/17/employer-social-networking-policies-part-ii/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Paul Segreto</media:title>
		</media:content>

		<media:content url="http://franchisessentials.files.wordpress.com/2009/11/social-media2-300x299.jpg" medium="image">
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		<title>Franchise Facts for Canada</title>
		<link>http://franchisessentials.wordpress.com/2009/11/14/franchise-facts-for-canada/</link>
		<comments>http://franchisessentials.wordpress.com/2009/11/14/franchise-facts-for-canada/#comments</comments>
		<pubDate>Sat, 14 Nov 2009 05:02:12 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Assistance]]></category>
		<category><![CDATA[Franchise Development]]></category>
		<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Franchise Sales]]></category>
		<category><![CDATA[Franchise Training]]></category>
		<category><![CDATA[Franchising]]></category>
		<category><![CDATA[Intl Franchising]]></category>
		<category><![CDATA[Canadian Franchise Association]]></category>
		<category><![CDATA[CFA]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Franchising in Canada]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2446</guid>
		<description><![CDATA[As I continue to work with franchise organizations north of the border, I&#8217;m excited by the facts about franchising in Canada.
-The Franchise industry in Canada represents over $100 billion in sales annually
-Franchised businesses account for 40% of all retail sales
-There are over 78,000 franchises across Canada
-Canadian Franchise Association membership grows at a rate of 10% [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2446&subd=franchisessentials&ref=&feed=1" />]]></description>
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		<title>Franchise Success: The New Formula</title>
		<link>http://franchisessentials.wordpress.com/2009/11/11/franchise-success-the-new-formula/</link>
		<comments>http://franchisessentials.wordpress.com/2009/11/11/franchise-success-the-new-formula/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:32:59 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Assistance]]></category>
		<category><![CDATA[Franchise Training]]></category>
		<category><![CDATA[Franchise Business Review]]></category>
		<category><![CDATA[franchise success]]></category>
		<category><![CDATA[Franchise Success: The New Formula]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Lizette Pirtle]]></category>
		<category><![CDATA[Paul Segreto]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2435</guid>
		<description><![CDATA[Recently, as I was preparing for the Frantelligence Webinar series with Franchise Business Review, Lizette Pirtle, the author of various blogs including Small Biz Franchise and International Expansion Experts, contacted me to discuss franchise client support, and being able to provide information to her franchise clients. I could immediately tell that she had a definitive [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2435&subd=franchisessentials&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Local Business Listing, Search Engine Rankings and Mobile Devices</title>
		<link>http://franchisessentials.wordpress.com/2009/11/10/local-business-listing-search-engine-rankings-and-mobile-devices/</link>
		<comments>http://franchisessentials.wordpress.com/2009/11/10/local-business-listing-search-engine-rankings-and-mobile-devices/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 04:20:15 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchise Assistance]]></category>
		<category><![CDATA[Franchise Marketing]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[bing local listing]]></category>
		<category><![CDATA[business listing]]></category>
		<category><![CDATA[business local listing]]></category>
		<category><![CDATA[company listing]]></category>
		<category><![CDATA[company local listing]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[google local listing]]></category>
		<category><![CDATA[google maps]]></category>
		<category><![CDATA[local business directory]]></category>
		<category><![CDATA[local internet marketing]]></category>
		<category><![CDATA[local listing]]></category>
		<category><![CDATA[local listings]]></category>
		<category><![CDATA[local search engine]]></category>
		<category><![CDATA[local.com]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[SmartFinds local business listings]]></category>
		<category><![CDATA[yahoo local listing]]></category>
		<category><![CDATA[yelp]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2419</guid>
		<description><![CDATA[The following article has been submitted by Guest Author, Melih (“may-lee”) Oztalay. Melih is CEO of SmartFinds Internet Marketing, an internet marketing company known for developing very creative marketing strategies. Before starting SmartFinds, Melih ran one of the Detroit Metropolitan area’s premiere Internet Service Providers (ISP), SpeedLink, from the early 1990’s where he served for [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2419&subd=franchisessentials&ref=&feed=1" />]]></description>
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		<title>Employer Social Networking Policies</title>
		<link>http://franchisessentials.wordpress.com/2009/11/10/employer-social-networking-policies/</link>
		<comments>http://franchisessentials.wordpress.com/2009/11/10/employer-social-networking-policies/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 20:40:08 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Legal and Research]]></category>
		<category><![CDATA[Web 2.0/Social Media]]></category>
		<category><![CDATA[Dickinson Law Firm]]></category>
		<category><![CDATA[Erickson's Blog on Social Networking and the Law]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Megan Erickson]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[Rush Nigut]]></category>
		<category><![CDATA[Rush on Business]]></category>
		<category><![CDATA[social networking policies]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2412</guid>
		<description><![CDATA[The following was written by franchisEssentials Guest Author, Megan Erickson of the Dickinson Law Firm. Megan recently started Erickson&#8217;s Blog on Social Networking and the Law. The blog addresses legal issues relating to social media and Web 2.0. Megan states, &#8220;This blog is in its early stages, so I hope you&#8217;ll continue to check back [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2412&subd=franchisessentials&ref=&feed=1" />]]></description>
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		<title>Exploring Franchise Opportunites: Get the Answers YOU Need!</title>
		<link>http://franchisessentials.wordpress.com/2009/11/08/franchise-opportunity-q-a/</link>
		<comments>http://franchisessentials.wordpress.com/2009/11/08/franchise-opportunity-q-a/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 00:13:45 +0000</pubDate>
		<dc:creator>Paul Segreto</dc:creator>
				<category><![CDATA[Franchising]]></category>
		<category><![CDATA[exploring franchise opportunities]]></category>
		<category><![CDATA[FDD review]]></category>
		<category><![CDATA[Franchise Opportunity Q & A]]></category>
		<category><![CDATA[franchisEssentials]]></category>
		<category><![CDATA[Paul Segreto]]></category>
		<category><![CDATA[questions to ask franchisees and franchisors]]></category>

		<guid isPermaLink="false">http://franchisessentials.wordpress.com/?p=2395</guid>
		<description><![CDATA[Transitioning corporate executives and other individuals that may be exploring franchising as a career alternative often ask me to help them outline questions to ask franchisees and franchisors as they&#8217;re doing their due diligence. Here&#8217;s how I advise them&#8230;
Using the Franchise Disclosure Document (FDD) as my guide, I would ask very specific questions. I would [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=franchisessentials.wordpress.com&blog=6753805&post=2395&subd=franchisessentials&ref=&feed=1" />]]></description>
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			<media:title type="html">Asling a question</media:title>
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