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For Immediate Release
“Franchise Today” Announces 2013 Interview Schedule Featuring Heavy-Hitters in Franchising
Franchise radio show announces new format with in-depth, multi-part series
Houston, Texas – January 25, 2013 – “Franchise Today,” the franchise-focused radio show on Blogtalkradio.com, kicks off 2013 with a new multi-part series format featuring some of the most respected names in franchising. Following the recent merger between franchise development companies FranchisEssentials and Franchise Foundry, the platform is now a production of the latter and is poised to continue its growth within the industry.
Hosted by Paul Segreto, president and CEO of Franchise Foundry, the show’s newly expanded format continues to focus on presenting the franchise community with best practices and advice on various aspects of management and development. Each series of multiple episodes will feature industry leaders, experts and key players sharing their unique perspectives on the chosen topic. The first of nine themes centered on marketing and included guests such as CEO of PostNet Steve Greenbaum on promoting your brand, Jeremy LaDuque of ElementsLocal on the challenges and opportunities of online marketing, Steve Baxter of Satmetrix on the customer experience as a key marketing component and Sandy Lechner of SproutLoud on the brand management value proposition.
“Our goal with ‘Franchise Today’ is to help educate franchisors by providing volumes of information on the most pertinent issues in the industry,” said Segreto. “Over the past four years, we’ve been able to build a community of listeners both here and internationally that is hungry for knowledge and best practices. I’m excited to be part of a resource that can aid franchise professionals and create success at all levels.”
Upcoming Q1 series include February’s “Voices of Franchising” featuring IFA President and CEO Steve Caldeira, just days before the IFA convention, as well as Nancy Weingartner from Franchise Times; “Franchise Finance & Multi-Unit Franchising” in March; and the fourth annual “Franchise Legal Series” made up of eight parts culminating with the IFA Symposium recap for April and May. New to the Franchise Today lineup is a summer-long Franchisor Spotlight Series where some of the leading franchisors share best practices they’ve implemented for improved unit-economics and franchise growth. Additionally, Segreto is planning six to eight special event broadcasts throughout the year for a total of approximately 60 live shows in 2013.
For more information or to listen to live and archived shows, please visit
About “Franchise Today”:
Hosted by industry veteran Paul Segreto, “Franchise Today” is a production of Franchise Foundry, a full-service franchise management and development company. The radio show has grown to thousands of listeners, including international, and focuses on sharing advice and best practices from the leaders of the franchise community. Segreto and his team’s goal is to educate franchise professionals and help franchisors succeed at all levels. The new format promises multi-part series throughout the year as well as several special event broadcasts. Franchise Foundry also co-produces FranSummit, a social media and digital marketing workshop. To listen to “Franchise Today” live or hear archived shows, visit http://www.blogtalkradio.com/franchisetodayshow.