Paul Segreto
Paul Segreto, President, CEO and Founder of franchisEssentials, a Division of 21st Century CEO, brings unique perspective, entrepreneurial spirit and extensive industry experience to franchise marketing and development. For over twenty years he has exclusively served the franchise industry as consultant and coach, senior-level corporate executive, activist, multi-unit franchisee and area developer. He is also the Founder and co-host of the Franchise Today Show on BlogTalkRadio.
Understanding the franchise sales process from lead generation through franchise award, and the importance of forming an interdependent relationship between franchisee and franchisor, Paul has successfully developed and executed marketing and development strategies for franchisors across a variety of franchise segments. As franchise candidates and consumers have become more sophisticated and technologically advanced, Paul has embraced Web 2.0 technology and social media marketing, and has identified both as essential to future franchise growth at all levels.
In addition, Paul continues his dedication to franchise success at all levels through coaching and consulting efforts with current franchisees experiencing difficult challenges in their daily operations, with franchise candidates exploring franchising as a career alternative, and with independent small business owners discovering franchising as a business expansion strategy or income diversification plan.
A recognized franchise expert, Paul frequently serves as a guest speaker / topic leader for webinars, focus groups, strategy and sales planning meetings, training sessions and industry panels. He is frequently called upon to utilize his expertise in the development of articles for industry newsletters and blogs, and training programs for companies and organizations within the industry.
Paul Segreto’s Social Networking Links
LinkedIn http://linkedin.com/in/segreto
Facebook http://facebook.com/paulsegreto
Twitter http://twitter.com/paulsegreto
You Tube http://www.youtube.com/paulsegreto
Fear and Consequences of Failure by Paul Segreto | Franchise Success said
[...] November 14, 2009 This article was written by Paul Segreto,franchise expert and founder of FranchisEssentials; I have obtained permission to post here. It is a courageous story by a brave man who learned [...]
The Bagel And Pasta Franchise Hour | Web Franchise Your Business said
[...] met Paul Segreto either upon Twitter or Facebook, I’m not utterly sure. I saw which he was we do the little [...]
The Bagel And Pasta Franchise Hour | Web Franchise Your Business said
[...] met Paul Segreto either upon Twitter or Facebook, I'm not utterly sure. I saw which he was we do the little [...]
Mobile Marketing in a Franchise Environment « franchisEssentials said
[...] Paul Segreto [...]
Why would I follow you on Twitter? — Urban SEO said
[...] to be offering virtual donuts & coffee what’s up with that am I missing something.:) @PaulSegreto This man is into franchise marketing and a social media consultant. I have been following him for [...]