Listening Comes Full Circle as Systino Rebrands as Listen360!

In today’s economy, it’s more important than ever to understand the true value of your customers’ business and how to retain business-at-risk before it’s too late. But unless you’re talking to all of your franchisees’ customers on a regular basis, how can you proactively solve a problem before you lose a customer’s business – or before a scalding comment shows up on Facebook, Twitter or one of hundreds of review sites?  And how do you leverage your customers’ positive feedback for word-of-mouth recommendations across all of your social media platforms?

These were the words used to introduce the recent webinar, It’s Easier to Grow Your Business When You Know What’s At Risk & How To Fix It! produced by FranSummit and presented by Angela Bossie, Chief Customer Experience Officer at what was then referred to as Systino. Well, as the focus of the webinar was about listening to what customers have to say about brand, product and service, it’s certainly appropriate that Systino has announced their rebranding as… Listen360!

Systino®, Inc. Announces Record Year for 2011 and a New Name: Listen360

Atlanta, GA February 7, 2012 – Systino^®, Inc., an industry leader in customer feedback management systems, announced record results for 2011.  The company’s subscription revenues increased 87 percent over 2010 and its booked business more than doubled for the fourth consecutive year. The company expanded its customer base by more than 50 percent and implemented a record number of new customers in 2011 including FASTSIGNS, Romano’s Macaroni Grill, The Goddard School and Sylvan Learning. The company now supports 500,000 active users across more than 14,000 business entities.

The company also announced plans to rebrand in order to more closely reflect its mission; beginning today, Systino^® will transition to its new company name: Listen360^TM. “Our company was founded on the value of listening to customers,” says Angela Bossie, chief customer experience officer at Listen360^TM. “We provide businesses with immediate, specific and actionable feedback from their customers, so they can address customer issues quickly, save business at risk, build customer loyalty and make changes that will have a positive impact on customer satisfaction.”

In order to continue its strong growth, the company has invested heavily in both product and market development.  In 2011, Listen360^TM entered into a series of key business partnerships including those with MINDBODY, an industry leader in the personal services market for online scheduling and business management; and FranConnect, the leading provider of comprehensive franchise management systems.  The company has also added significant new product capabilities, including a web portal for capturing customer feedback, the addition of a telephone survey service offering and net promoter score trending. Listen360^TM has also enhanced its sophisticated “Voice of the Customer” text analytics and added broader multi-lingual capabilities. The company now supports a global client base with customers in the United Kingdom, Australia, United Arab Emirates, Ireland, Puerto Rico, Germany and Korea.

Hyperion Management, a Geneva, Switzerland-based private equity firm that manages a portfolio of successful technology investments including Listen360^TM, recently announced an additional $2 million in funding commitments to support Listen360^TM as it capitalizes on growth opportunities. The company has doubled its staff over the past 12 months and expects to use the funds to ensure that it continues to have the resources necessary to provide world-class customer support and industry-leading products.

“From an investment perspective, Listen360^TM represents a golden opportunity,” says Patrick Tinley, managing partner at Hyperion Management and Listen360^TM board member. “The advent of social media has shifted customer feedback systems from ‘nice-to-have’ to mission critical.  Listen360^TM is on an excellent track; it’s profitable, fast-growing and has a strong record of providing outstanding customer service.”

###

About Listen360^TM
Listen360^TM, a Systino^® company, provides business organizations with detailed customer feedback in an easy-to-use, affordable, web-based solution.  Listen360^TM measures customer loyalty with just two questions then uses its exclusive text analytics tool to scan responses for key words about likes, dislikes and concerns. Armed with this information, companies have the insight they need to address unhappy customers’ issues; build customer relationships and loyalty, support company change and validate successes, and transform customers into advocates. Learn more at www.listen360.com.