Webinar Leverages Social Media and Customer Feedback to Improve Your Operations

Atlanta, Ga. , January 18, 2012 … In today’s economy, it’s more important than ever to understand the true value of your customers’ business and how to retain business-at-risk before it’s too late. But unless you’re talking to all of your franchisees’ customers on a regular basis, how can you proactively solve a problem before you lose a customer’s business – or before a scalding comment shows up on Facebook, Twitter or one of hundreds of review sites?  And how do you leverage your customers’ positive feedback for word-of-mouth recommendations across all of your social media platforms?

That’s the topic of “It’s Easier to Grow Your Business When You Know What’s At Risk & How To Fix It!” a free one-hour webinar launching Tuesday, January 31, 2011 at 12N PST (2 p.m. CST & 3 p.m. EST).  The interactive webinar is presented by Mindy Golde, director of development at Systino, Inc. and hosted by Paul Segreto, president and CEO of franchisEssentials and co-founder of FranSummit, which is producing the webinar.  FranSummit specializes in the production of eLearning events developed exclusively for the franchise community worldwide, including webinars, virtual summits and online workshops.

Golde’s lively presentation includes how to use social media to enhance customers’ experience; proven tips for developing a “culture of listening” throughout a Franchise; calculating the true value of customers’ business over time; and real-world success stories based on Golde’s with more than 70 Franchise brands and 14,000 locations.

“The days of ‘hiding’ unhappy customers are over,” says Golde, an expert in the integration of social media and customer feedback. “With social media and review sites, everyone is a potential critic or advocate for your business. The only way to know the difference is to learn efficient and actionable methods for listening to your customers.”

Adds Segreto, “Franchise owners recognize that they need to capitalize on social media and integrated, actionable customer feedback. We’re thrilled to have Mindy, one of the leading experts in this niche topic, walk us through the latest in optimizing customer loyalty and how to achieve measurable results.”

Golde adds, “A customer feedback management system used to be a ‘nice-to-have.’ Today it is mission critical. The best tools keep you ahead of both the competition and technology such as social media and text analytics. When it all works together, it can make the difference between keeping a customer and losing him to the competition.”

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About Systino
Systino specializes in providing Franchise companies with detailed customer feedback in an easy-to-use, affordable web-based solution. The Systino system leverages system integration, social media, customer loyalty algorithms and text analytics to provide meaningful, actionable and detailed customer information that’s accessible throughout a Franchise organization.

About FranSummit
Paul Segreto is the President and CEO of franchisEssentials and co-founder of FranSummit, an organization specializing in the production of eLearning events developed exclusively for the Franchise community worldwide, including webinars, virtual summits and online workshops. Segreto has exclusively served the Franchise industry for more than 20 years as a consultant, coach, senior-level corporate executive, franchisee and developer. He brings the latest industry information to
those connected to the Franchise world. Learn more at www.FMDpro.com, www.FranSummit.com.