2nd Annual Franchise Legal Series Announced

March 8, 2011 – SAN ANTONIO - franchisEssentials announces its Second Annual Franchise Legal Series on the weekly broadcast of Franchise Today starting Thursday, April 14th. Due to popular demand, the series has been expanded from four segments in 2010 to seven segments in 2011. The series will run on consecutive Thursdays from April 14th thru May 26th and will feature discussions with leading franchise industry legal experts including, in order of appearance:

• Lane Fisher, Partner at FisherZucker LLC;
• Jonathan Redgrave, Attorney and Partner at Redgrave LLP;
• Lee Plave, Owner and Co-founding Partner at Plave Koch PLC;
• Warren Lee Lewis, Shareholder-Franchising & Licensing at Akerman Senterfitt;
• Leslie Curran, Franchise Attorney at Plave Koch PLC;
• Adam Siegelheim, Attorney at Stark & Stark;
• Michael Webster, Owner and Franchisee Attorney at The Law Office of Michael Webster

Dates and topics of discussion include:

• April 14th with Lane Fisher – Earnings Claims / Financial Performance Representations (FPRs)
• April 21st with Jonathan Redgrave – Social Media / e-Discovery Legal Issues
• April 28th with Lee Plave – Franchisor – Franchise Contemporary Social Media Issues
• May 5th with Warren Lee Lewis – Franchise Sales Best Practices
• May 12th with Leslie Curran – Franchise Broker Issues in a Digital World
• May 19th with Adam Siegelheim – IFA Legal Symposium Recap
• May 26th with Michael Webster – Independent Franchisee Associations – Why Franchisors Should Love Them

The show broadcasts live on Thursdays at 12:00 p.m. EDT/ 1:00 p.m. CDT, and can be accessed HERE.

A precursor to the upcoming IFA (International Franchise Association) Annual Legal Symposium to be held May 15 – 17 at the JW Marriott Hotel in Washington D.C., this series, co-produced by Joe Caruso, a leading expert on franchise best practices and Co-producer and frequent contributor to Franchise Today, seeks to expand upon issues to be discussed at the symposium. Ultimately, Franchise Today seeks to expose those not able to attend the IFA event to similar issues, presented by some of the leading legal professionals in the franchising industry.

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The industry-leading show Franchise Today focuses on franchising from an ‘insider’s perspective’ and seeks to aid franchisors in franchise best practices. The broadcast capitalizes on the experience of its’ host, Paul Segreto, CEO and Founder of franchisEssentials. With over twenty years of exclusive service to the franchise industry, and as a proponent of inter-dependent franchise relationships and franchise best practices, Paul includes as guests on Franchise Today, a variety of world-class franchise-industry experts, franchisors, franchisees and technology-driven media experts.

franchiseEssentials, is a franchise marketing and development firm with its focus on integrating social technology with traditional strategies. Segreto brings a unique perspective, entrepreneurial spirit, and extensive industry experience to startup and emerging franchise companies. He has exclusively served the franchise industry as a consultant and coach, senior-level corporate executive, activist, multi-unit franchisee, and area developer. Paul can be contacted at paulsegreto@FMDpro.com, and the company website can be viewed HERE.