In this podcast, Mr. Siegelheim meets with Paul Segreto of franchisEssentials. Mr. Siegelheim and Mr. Segreto discuss social media and how franchisors can utilize social networking applications, such as Facebook, Foursquare, LinkedIn and Twitter, to enhance their brand.
You can listen to the full podcast online here.
The following is directly from Wikipedia, and represents the definition for Social Media. As the definition includes numerous links to various social media tools and technology, and resources, I thought it would benefit our loyal readers to include the entire section on this site. Certainly, reviewing the basics from time to time can’t hurt, right?
Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual communities. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms.
- Blogs: Blogger, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga
- Microblogging: FMyLife, Foursquare, Jaiku, Plurk, Posterous, Tumblr, Twitter, Qaiku, Yammer, Google Buzz
- Location-based social networks: Foursquare, Gowalla, Facebook places, The Hotlist
- Social networking: ASmallWorld,Cyworld, Facebook, Hi5, LinkedIn, MySpace, Orkut, Tagged, XING
- Events: Eventful, The Hotlist, Meetup.com, Upcoming
- Information Aggregators: Netvibes, Twine (website)
- Online Advocacy and Fundraising: Causes, Kickstarter
- Wikis: PBworks, Wetpaint, Wikia, Wikimedia
- Social bookmarking (or social tagging): CiteULike, Delicious, Diigo, Google Reader, StumbleUpon, folkd
- Social news: Digg, Mixx, NowPublic, Reddit, Newsvine, MyWeboo
- Social navigation: Trapster, Waze 
- Content Management Systems: WordPress
- Document Managing and Editing Tools: Google Docs, Syncplicity, Docs.com, Dropbox
- Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, BetweenCreation
- Video sharing: sevenload, Viddler, Vimeo, YouTube, Dailymotion, Metacafe, Nico Nico Douga, Openfilm, TubeMogul
- Livecasting: Justin.tv, Livestream, OpenCU, Skype, Stickam, Ustream
- Music and audio sharing: ccMixter, Pandora Radio, Last.fm, MySpace Music, ReverbNation.com, ShareTheMusic, The Hype Machine
- Presentation sharing: scribd, SlideShare
Reviews and opinions
- Product reviews: epinions.com, MouthShut.com
- Business reviews: Customer Lobby, Yelp, Inc.
- Community Q&A: Askville, EHow, Stack Exchange, WikiAnswers, Yahoo! Answers
- Media and entertainment platforms: Cisco Eos
- Virtual worlds: Active Worlds, Forterra Systems, Second Life, The Sims Online
- Game sharing: Kongregate, Miniclip
As a result of the many conversations about social media I had with franchise professionals at the recent IFA Convention, I posted on this site, Social Media – Before Diving In, Know How to Swim. It seems many within franchising, and most likely throughout small business, continue to put off entering the world of social media. On the surface, the old and by now, tired, excuse of “it’s a fad” appears to be just a smoke screen. The real, true reason is more in line with “I just don’t know how to get started” and/or “If I start, I want to do so correctly.”
Sure, many, including me, have said this before as people expressed fear of social media, “just jump in!” But, I feel it’s necessary to clarify. I do believe one should jump right in, but at least have some fundamentals in place to ensure your experience is both enjoyable and successful. I clarified the same with the franchise professionals I met in Vegas and expanded upon it with Social Media – Before Diving In, Know How to Swim.
As is often the case, one post spurs additional questions and requests, which led to my 4-part series on Social Media Basics. Several years into the social media movement and what appears to be very fundamental, is actually monumental to individuals and organizations still sitting on the sidelines wondering how to get into the game. Hopefully, the 4-part series will help them take that first step on the field.
The series started with Who, What, When, Where, Why & How of Social Media Within a Franchise Organization. Basically, it was an outline of some very basic instruction as it related to each of the 5 “W” questions, and of course, the “How” question.
Next, we needed to introduce the most widely utilized social media, Facebook, Twitter and LinkedIn, along with basic instruction points for each. This segment, Starting Your Social Media Program with the “Big Three” accomplished this objective.
The third segment, An Hour a Day With the Big Three Social Networks continued to build the program as it addressed the time issue of social media. Many newcomers have heard that social media can be a major time commitment. As such, they have been reluctant in starting their social media experience because they don’t have hours per day to commit.
Obviously, it’s important to gauge efforts against results, and to throw in a measure of expectations as well. The last segment of the series focused on social media analytics from a very basic perspective. Social Media Metrics: Not Yet a Science! touched upon the key issues of social media metrics including attention, participation, authority, influence and sentiment. It also touched on some of the obvious goals franchise executives would like to achieve in their social media efforts along with the not-so-obvious benefits that can be achieved as well.
So, there you have it – a 4-part series on Social Media Basics, precluded by an overview of what to do before getting started, that combined, will provide a basic foundation for social media success. Keep in mind, this is the equivalent of driver’s education. But it is the first step to enjoying your life behind the wheel… in social media.
The following is a guest post from Joe Caruso.
Farewell to a Friend and Colleague – Fred Harms
I spoke with Fred on Friday, he was on top of his game and the world. He was having great success in his new role as vice president of L’Oreal’s SalonCentric division and had just picked up his children after missing them while on-the-road the past two weeks.
Fred was fully invested in his work, but his family was his most precious endeavor. He worked tirelessly, loved franchising and franchise people, but there was no question that first and foremost Cole, Caroline and Christopher were the center of his universe.
Fred was exciting to be around, easy to like, quirky and witty, kind and thoughtful. He was an honest man worthy of your trust. And on Monday it was over, with no forewarning, no indication or telltale sign that a life well lived was to end without realizing its full measure. Debbie, Fred’s cherished fiancée, tearfully called me to let me know he was gone, and that I’d never get another Friday afternoon call.
I trusted Fred, he was my friend and I will miss him greatly.
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